Amanda is one of the co-founders of the Manchester PA Network and the National PA Awards. Throughout her career, she has held a wide range of PA and EA roles, from PA to Managing Director of a small mortgage brokerage, to Executive Assistant to the Board of a global PLC, and most recently PA to the Group CEO of a global fashion brand.
“Organising the National PA Awards is special to me because it’s one of those unique moments where hard work, community, and celebration all come together, and that’s something I genuinely love being part of.”
Melanie Sheehy
Melanie is the co-founder of the Manchester PA Network and the National PA Awards. She currently serves as Executive Assistant to the Group CEO of private equity–backed company Citation Ltd and is also a Chapter Administrator for the YPO organisation.
With over 20 years’ experience as a PA and EA, Melanie has worked across a range of high-profile organisations, including AstraZeneca, the Co-operative Bank and LateRooms.
“The National PA Awards is incredibly special to me because it celebrates a profession I truly believe in. Being able to create a platform where PAs are recognised for their impact, resilience and leadership is something I’m genuinely proud of.”
Neil Lofthouse
Neil is the Co‑Founder of Square Fish Events and brings over 15 years of experience delivering large scale, complex events. A trusted partner to clients worldwide, Neil combines strategic thinking with hands‑on expertise to bring ambitious ideas to life.
“I love being part of the National PA Awards team. It’s such an iconic event – a chance for us to get creative, have fun, and deliver a truly spectacular celebration for the very best in the industry.”
Matty Allen
Matty is a creative event producer with over 10 years in the industry, with a passion for crafting memorable live experiences. As a key figure at Square Fish Events, Matty has grown with the business from Event Manager to Event Director, helping shape the companies rise as a trusted event partner for many.
“We love working with the full team on the National PA Awards. From day one, their trust in our capabilities has allowed us to deliver some truly memorable events together. The energy and support in the room each year is unmatched – it’s always such a special evening to be part of.”
Steph Cooper
Steph is the co-founder of Square Fish and comes from a strong background with experience spanning the events sector as well as people and culture.
“I love working with the PA Awards simply for the amazing people and the new relationships we create across the network.”